Nouran: Concept Lighting opens new showroom on Sheikh Zayed Road, Dubai.

The core concept for both the internal and lighting design of our new showroom focuses on the idea of a "lighting experience". Visitors are drawn to a virtual, physical and perceptual encounter with our lighting products and ideas.

The interior design is inspired on an industrial chic aesthetic, with a monochromatic palette of greys, but rich in textures and materials. Huge white textile walls modulate the space, creating corridors and alleys which resemble a traditional Arabic town. Surprise and discovery are the key elements ... each turn is an invitation to the unexpected. All this provides the perfect background to showcase a variety of lighting elements, from a garden bollard to the most sophisticated crystal chandelier.

As lighting professionals we believe that light can influence people's state of mind, and we decided to explore this through color. The textile walls are equipped with RGB sources and become dynamic color objects, which are capable of flooding the room with the most incredible saturated colors, changing the mood of the store in a matter of seconds.

All the above, together with the displayed lighting fixtures, can be controlled by an i-pad application developed exclusively for Nouran: Concept Lighting, which shows sketches, dimensions, reference pictures and related products of the selected item on the screen provided to our visitors.

Nouran proves once again to be one step ahead in the lighting design and architectural lighting supply industry, by combining innovative lighting design, fresh automation ideas, prime location and an outstanding selection of lighting fixtures.